Jurnal Manajemen (E-ISSN: 3124-1573)

Pengaruh motivasi dan pengembangan karir terhadap loyalitas karyawan pada PT Federal International Finance (FIFGroup) cabang Pematangsiantar

2025-10-26T10:38:29+00:00

This study aims to describe employee motivation, career development, and loyalty, and analyze the influence of motivation and career development on employee loyalty at PT Federal International Finance (FIFGROUP) Pematang Siantar Branch, both simultaneously and partially. This study uses a library research design and field research with a quantitative approach. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that motivation and career development are in the good category, while employee loyalty is high. Simultaneously and partially, motivation and career development have a positive and significant effect on employee loyalty. The correlation coefficient value of 0.722 indicates a strong and positive relationship between motivation and career development with employee loyalty, while the determination value of 52.1% indicates that employee loyalty can be explained by both variables. Thus, increasing motivation and career development is an important factor in strengthening employee loyalty at PT FIFGROUP Pematang Siantar Branch.

Pengelolaan keuangan memoderasi pengaruh sikap keuangan dan inklusi keuangan terhadap kinerja keuangan (studi kasus pada umkm barbershop di kota Kefamenanu)

2025-10-26T11:09:01+00:00

This study aims to analyze the role of financial management as a moderating variable in the relationship between financial attitudes and financial inclusion on the financial performance of Barbershop MSMEs in Kefamenanu City. The main problem faced by business actors is low financial performance due to unwise financial behavior and minimal utilization of formal financial services. This study uses a quantitative approach with the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method on 50 barbershop owners as respondents. The results show that financial attitudes have a positive and significant effect on financial performance (coefficient = 0.259; p-value = 0.001; effect size = 0.267, medium category). In addition, financial inclusion also has a significant positive effect on financial performance with an effect size of 0.232 (medium category). Furthermore, financial management was shown to moderate the relationship between financial attitudes (coefficient = 0.295; p-value = 0.012) and financial inclusion (coefficient = 0.294; p-value = 0.016) on financial performance. This finding confirms that effective financial management practices can strengthen the influence of financial attitudes and financial inclusion in improving the financial performance of MSMEs, particularly the barbershop sector in Kefamenanu City.

Kepemimpinan Adaptif dalam Menghadapi Transformasi Digital: Kajian Konseptual terhadap Kinerja Organisasi Modern

2025-10-26T14:23:57+00:00

Rapid changes in the business environment due to technological advances require organizations to undergo comprehensive transformation, not only in technical aspects but also in leadership patterns and work culture. This study aims to conceptually examine the role of adaptive leadership in improving organizational performance in the era of digital transformation. The method used is a literature study from various recent academic sources for the period 2019–2024 that are relevant to the topics of adaptive leadership, digital organizational culture, and performance. The results of the study indicate that adaptive leadership plays a crucial role in building organizational dynamic capabilities, strengthening collective learning, and fostering an innovative culture that is responsive to technological change. Adaptive leaders are able to balance the application of technology with human values, create a collaborative and psychologically safe work environment, and increase employee commitment and productivity. Thus, adaptive leadership is a strategic capability that determines the success of digital transformation and the sustainability of organizational performance in the era of disruption. This study also opens opportunities for further empirical research to quantitatively test the relationship model between variables.

Tren Pertumbuhan dan Kinerja Bisnis Digital di Indonesia: Kajian Literatur dan Analisis Konseptual 2020–2024

2025-10-26T14:28:15+00:00

This study aims to analyze the growth trends and performance of digital businesses in Indonesia during the 2020–2024 period through a conceptual approach based on literature review. The digital economic transformation in Indonesia shows rapid development, characterized by increasing e-commerce transaction values, the adoption of financial technology, and changes in consumer behavior towards online platforms. This study uses a systematic literature review method by examining ten reputable scientific articles and digital industry reports to identify key factors influencing digital business performance. The analysis results indicate that digital business performance is influenced by three main factors: digital transformation, business innovation, and digital human resource capabilities. These three interact to form a conceptual model oriented towards sustainable competitive advantage through operational efficiency, business model innovation, and technology adaptation. This study strengthens the relevance of the Resource-Based View and Dynamic Capabilities theories in explaining digital strategy in developing countries. Practically, the research results recommend strengthening digital literacy, increasing technology investment, and creating an inclusive digital ecosystem to strengthen national business competitiveness in the era of a technology-based economy.

Pengaruh Review Produk dan Rekomendasi Influencer terhadap Keputusan Pembelian Produk Kecantikan di Shopee

2026-01-19T14:13:56+00:00

The development of e-commerce is driving changes in consumer behavior in making purchasing decisions, particularly for beauty products marketed online. This study aims to analyze the influence of product reviews and influencer recommendations on purchasing decisions for beauty products on the Shopee platform. The study used a quantitative approach with a survey method of 30 female students of the Digital Business Study Program at Medan State University who actively shop for beauty products on Shopee. Data were collected through an online questionnaire and analyzed using multiple linear regression. The results showed that influencer recommendations had a positive and significant effect on purchasing decisions, while product reviews did not show a statistically significant effect. These findings indicate that consumers are more influenced by influencer recommendations than product reviews in making purchasing decisions for beauty products. This study provides an empirical contribution to digital marketing studies and serves as a practical reference for business actors in designing influencer-based marketing strategies on e-commerce platforms.