Tren Pertumbuhan dan Kinerja Bisnis Digital di Indonesia: Kajian Literatur dan Analisis Konseptual 2020–2024

Mutiara Akbar Nasution

Mutiara Akbar Nasution Universitas Sumatera Utara https://orcid.org/0009-0001-7491-6180

Keywords: digital business, digital transformation, innovation, business performance, human resources

Abstract

This study aims to analyze the growth trends and performance of digital businesses in Indonesia during the 2020–2024 period through a conceptual approach based on literature review. The digital economic transformation in Indonesia shows rapid development, characterized by increasing e-commerce transaction values, the adoption of financial technology, and changes in consumer behavior towards online platforms. This study uses a systematic literature review method by examining ten reputable scientific articles and digital industry reports to identify key factors influencing digital business performance. The analysis results indicate that digital business performance is influenced by three main factors: digital transformation, business innovation, and digital human resource capabilities. These three interact to form a conceptual model oriented towards sustainable competitive advantage through operational efficiency, business model innovation, and technology adaptation. This study strengthens the relevance of the Resource-Based View and Dynamic Capabilities theories in explaining digital strategy in developing countries. Practically, the research results recommend strengthening digital literacy, increasing technology investment, and creating an inclusive digital ecosystem to strengthen national business competitiveness in the era of a technology-based economy.

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