Pengaruh motivasi dan pengembangan karir terhadap loyalitas karyawan pada PT Federal International Finance (FIFGroup) cabang Pematangsiantar

Muhammad Ramadhan; Yudha Andika; Henny Gultom; Renni Sania; Amanda Aqilla

Muhammad Ramadhan Universitas Efarina
Yudha Andika Universitas Efarina
Henny Gultom Universitas Efarina
Renni Sania Universitas Efarina
Amanda Aqilla Universitas Efarina

Keywords: motivation, career development, employee loyalty

Abstract

This study aims to describe employee motivation, career development, and loyalty, and analyze the influence of motivation and career development on employee loyalty at PT Federal International Finance (FIFGROUP) Pematang Siantar Branch, both simultaneously and partially. This study uses a library research design and field research with a quantitative approach. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that motivation and career development are in the good category, while employee loyalty is high. Simultaneously and partially, motivation and career development have a positive and significant effect on employee loyalty. The correlation coefficient value of 0.722 indicates a strong and positive relationship between motivation and career development with employee loyalty, while the determination value of 52.1% indicates that employee loyalty can be explained by both variables. Thus, increasing motivation and career development is an important factor in strengthening employee loyalty at PT FIFGROUP Pematang Siantar Branch.

References

Agustina, F. (2019). Strategi manajemen sumber daya manusia (A. Ihdina, Ed.). UISU Press.

Daft, R. L. (2012). Era baru manajemen (Edisi ke-9). Salemba Empat.

Damanik, D., Lie, D., Butarbutar, M., & Halim, F. (2018). Pengaruh motivasi dan etos kerja terhadap kinerja pegawai pada Badan Narkotika Nasional Kota Pematangsiantar. Maker: Jurnal Manajemen, 4(2), 10–19. https://doi.org/10.37403/maker.v4i2.94

Enny, D. M. (2019). Manajemen sumber daya manusia (D. M. Erma, Ed.). UBHARA Manajemen Press dan Universitas Bhayangkara.

Ibrahim, M. B. H. (2015). Manajemen sumber daya manusia (D. A. Iksan & D. M. Noch, Eds.). Perdana Publishing.

Kasmir. (2016). Manajemen sumber daya manusia (teori dan praktik) (Edisi ke-1). Rajawali Press.

Priansa, D. J. (2014). Perencanaan dan pengembangan SDM (D. A. Garnida, Ed.). Alfabeta.

Purnamasari, N. P. D., & Sintaasih, D. K. (2019). Pengaruh pengembangan karir, kompensasi dan iklim organisasi terhadap loyalitas. 8(9), 5762–5782.

Simbolon, H. B. (2015). Pengaruh motivasi terhadap loyalitas kerja karyawan bagian marketing pada PT Agung Automall Cabang Pekanbaru. JOM FISIP, 2(1), 1–10.

Sinambela, L. P. (2018). Manajemen sumber daya manusia. PT Bumi Aksara.

Sudiro, A. (2011). Perencanaan sumber daya manusia (D. Y. Hersanjaya, Ed.; Edisi ke-1). UB Press.

Suhartini, Y. (2016). Analisis faktor-faktor yang mempengaruhi loyalitas karyawan pada pertokoan di sepanjang Jalan Malioboro Yogyakarta. 936–949.

Sutrisno, E. (2017). Manajemen sumber daya manusia (Edisi ke-9). Kencana.

Utami, V. A. V. W. R., & Dwiatmadja, C. (2020). Pengaruh pengembangan karir, motivasi kerja dan pemberian kompensasi terhadap loyalitas kerja karyawan (Studi kasus pada karyawan PT Tribun Berita Online). International Journal of Social Science and Business, 4(2), 267–275. https://doi.org/10.23887/ijssb.v4i2.24221

Wilianto, H. (2019). Pemetaan loyalitas karyawan PT Mitra Tritunggal Sakti. 7(1).